Kann externe Verlinkung mein Ranking verbessern?
Die Antwort ist nicht einfach – gute Inbound Links können nicht schaden, ganz im Gegenteil ohne externe Verlinkung ist meist ein gutes Ranking gar nicht erreichbar. Der Linkaufbau ist daher einer der wichtigsten Punkte beim SEO.
Linkaufbau Gute Links schlechte Links.
The Importance of Anchor Text in Back-links 17. April 2014 Advanced SEO Techniques, Online marketing, SEO The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and […]
Absolute Links vs. Relative Links – SEO Value 17. April 2014 Advanced SEO Techniques, Business advice, SEO The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]